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Marketing VET to women

Recent research in Australia and America highlights the vital importance of women to economic and business growth. In this paper the issue of marketing vocational education and training (VET) to women is examined. Marketing is a key focus of the National Women's VET Strategy, it is a very complex issue, and the author contends that more effective targeting is required if women are to participate fully in future economic and business growth.

Recent research in Australia and America highlights the vital importance of women to economic and business growth. In this ...  Show Full Abstract  

Authors: Crestani, Ivana
Conference name: Training tomorrow - what works for women: national seminar
Corporate authors: Australia. Ministerial Council on Education, Employment, Training and Youth Affairs. Vocational Employment, Education and Training Women's Taskforce
Date: 1998
Geographic subjects: Oceania; Australia
Resource type: Conference
Subjects: Vocational education and training; Teaching and learning; Gender

VITAL Object