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This article appears in Chapter 2 - Re-engineering, which presents some options on how to re-engineer technician education and training (TET) systems and institutions. It is concerned with the wide-ranging changes affecting TET institutions as they move from an predominantly industrial to a predominantly information age. The author contends that the institutions must respond quickly to ensure that the workforce is equipped to deal with this 'knowledge society' by undertaking educational reforms so that workers can meet the changing demands of the new labour market. Jaijongkit proposes a model for marketing TET institutions covering both institutional reform and progressive marketing in keeping with a knowledge society. He maintains that in today's globalised markets, policymakers need to identify not only problems and possible solutions, but strategies to deal with the unforeseen. He sees strategic planning as vital and presents some examples for managers to develop, including scenario planning, ways of evaluating a TET institution's reputation and image, and ways of improving an image. He concludes that marketing TET is complex and will involve substantial reform.