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Marketing higher diploma courses in the Hong Kong context

After discussing the problem of marketing a vocational qualification in a culture which traditionally denigrates vocational occupations in favour of academic pursuits, this paper describes a strategy devised by the College of Higher Vocational Studies to overcome this problem

After discussing the problem of marketing a vocational qualification in a culture which traditionally denigrates vocational ...  Show Full Abstract  

Authors: Chan, Dominic; Imrie, Bradford W.
Date: 1995
Geographic subjects: Asia; Hong Kong (China)
Journal title: International journal of vocational education and training
Resource type: Article
Subjects: Vocational education and training; Culture; Qualifications;
Management show more

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