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Reaching your market: web strategies for VET providers

This report aims to provide strategic insights and technical tips about reaching online markets using the most effective web strategies. It will help improve online marketing initiatives to attract a wider audience for educational products and training services, both from within Australia and from around the world. The report summarises a research study commissioned by the Australian Flexible Learning Framework to deliver: a global review of 50 e-learning websites; an online marketing plan for Australian e-learning websites; and a strategy to customise the e-learning websites as best practice entry points for e-learning. The report provides examples of best practice online content, functionality and interactivity that educational and vocational websites use to engage their online audience.

This report aims to provide strategic insights and technical tips about reaching online markets using the most effective web ...  Show Full Abstract  

Corporate authors: Australian Flexible Learning Framework (AFLF)
Australia. Department of Education, Science and Training (DEST)
Date: 2005
Geographic subjects: Oceania; Australia
Resource type: Report
Subjects: Quality; Management; Teaching and learning

VITAL Object